Interactive Venue Guides vs. Conventional Virtual Tours

Traditional Virtual Tours assume that simply allowing a visitor to "tour" a venue will get more bookings. As you know preparing a great "showround" requires careful planning and creating an itinerary that matches your potential clients needs and highlights your best features.

We blend your knowledge with our technical skills to create a bespoke presentation of the total experience, not just the building.

If a potential conference/wedding client arrived at your venue would you just hand them a pass key and let them look around? Unfortunately many standard format 3d tours do just that, but our virtual guides are different.

User Experience

Do visitors need to wait while it loads?

Forget irritating loading messages, we are able to offer (and recommend) in-line embedding of our guides, drawing viewers instinctively to start looking around.

What's the best way to introduce our Guide?

It"s up to you. Often we start the guide with an aerial or high level panorama to allow them to see the "big picture" (if appropriate we can indicate local attractions/area links)

How about finding a particular area of interest or sending a client direct there?

Users can use the pop out menu to , with a single click, navigate directly to where they want to see. When you share the guide on email/social media you can send a link that opens it directly in the area your clients are interested in or you want to feature.

We've spent a lot of time and money creating a beautiful environment: how will it look?

For our venue guides we use traditional high end photography techniques (professional DSLR cameras and wide angle lenses) to take 20 photos for each panorama. You can truly look around inside, even into dark areas, but also view clearly through windows. It takes more time and care but it's worth it!

How "user friendly" are your guides.

Our core design philosophy is KISS ("keep it simple st----d") less clicks and less screen clutter creates a more relaxing/productive viewer experience. Call to action buttons ensure it has a clear purpose both for the viewer and the venue.

Clients have complained that on some tours they can get lost/confused on virtual tours?

We design them to move quickly between areas, the scene title changes as they navigate and all clickable links have clear text titles. Floorplans can be offered but for larger sites these are often irrelevant and a map view can be more effective.

Do you offer video?

Video is great for grabbing attention. We offer "fly through" video to drive users from social media to your virtual guide, where they then have the time to properly explore what you offer.

It's About Your Venue

How can you differentiate our venue from others?

Your venue is far more than a building, it is a complete experience. We don't produce standard virtual tours, we design together with you (the experts) a bespoke virtual guide with clear objectives (e.g. book a face to face showround, reserve a room etc.) and direct hyperlinks to your forms/website.

Can we tailor a guide to a particular type of enquiry?

To allow even easier "quick" navigation we design (with you) simple next/previous selections on each view to move between, for example, wedding photo locations, meeting room layouts, bedroom types, etc.

What about audio introductions?

By adding a relaxed voice over to either the overall guide or linked to particular views/areas we can improve engagement. Where appropriate pop up info boxes/video embeds can also be added to answer questions or emphasise a venues key features.

How can we showcase visually actual events and experiences?

Presenting a clean canvas so viewers can imagine their own design ideas is important, however by including a simple (max 5) image gallery at the top, you can add a human touch and some alternative layout ideas. These can be drawn from your existing galleries but also updated as you have new events etc.

Can we include surrounding attractions?

Apart from links/flags within the guide we can also offer a pop out interactive map populated with other local attractions/partners. An ideal local marketing/partner recruiting relationship enhancing tool for many venues.

Can we use at exhibitions or in our Reception Areas?

If you want a (automatic playing) version to use at exhibitions or in foyers/guest area then a separate adapted version can be supplied to run on a standard PC/laptop without the need for an internet connection whilst still offering the full range of guide interactions.

What about if we want to add or update individual areas?

We hand-code and design your guide (not using cloud auto tour generators) so we can easily update your guide seamlessly to match your venue/s service developments and refurbishments..

Some venues also like to share areas across separate locations for promotion or cross selling

Can we show areas with different layouts or before/after changes

There are various ways we can do this: just ask for a demonstration.

What if there are changes we want to make to the photography?

It's important to preapre the rooms to look their best for photography but we do understand there are sometimes things that are missed. We will always do our best to help and editing spherical images is problematic, there may also be some time costs involved. Because we hand edit all photographs we have more options than the automatic virtual tour systems.(s).

What about our corporate colours and branding?

We have been careful to create a clean user interface where the star is your actual venue. If you would like us to recolour our symbols to blend with your website then just ask (small fee).

What are the ongoing costs?

We host and maintain your guide for a single annual fee of 10% of the guide production cost (first 12 months free).

Who Owns the Photography?

We will happily supply you with the 360° (equirectangular) panoramas which you can use in Facebook posts, Booking.com listings. We can also upload them to your Google Business/Maps listing.

What is the Development Process?

Your Brief

A bit about what you do and what you'd like to communicate. Think about how you "show visitors around" (or would like to)

Outline Quote/s

Clearly as bespoke developments we don't offer standard pricing (or a "standard" service)but based upon your brief (any floor-plans or photos could help) we can give a price indication with options pretty quickly.

Multiple Photography Visits

Sometimes it is necessary to visit at different times dependent upon room (or layout) availability. We have a standard revisit fee and that applies to future tour updates etc.

Photography

At a convenient time (for externals weather dependent). Please have it looking perfect as you can at the scheduled time: remember 360° imagery literally captures everything visible from the camera position.

Imagery Generation

The complicated bit. We take the imagery and combine/edit different exposures (HDR) which are then stitched to create panoramic 360 images and are further edited and colour corrected.

Guide Alpha

We create a linked "tour" from the panoramas.

Detailed Content

Here we add your logo, text boxes, video, photo albums, hyperlinks etc.as agreed.

Guide Beta

We upload so you can review, give your feedback and we can agree the final format and "look".

Embedding in website etc.

We can liaise with your web designer and advise on the best ways the guide can be linked within your website.

Drone Safety & Privacy

We intentionally exceed any legal or insurance requirements. We prefer to think creatively rather than take unnecessaary risks.

PRIVACY POLICY - 360vista.net/visguides.com

360vista ltd (A Company Registered in England & Wales 06565421) operates and is responsible for the 360vista website (www.360vista.net/visguides.com)

We are committed to protecting your privacy and keeping your information secure. This policy provides transparent information about the personal information that 360vista ltd collects, and the ways in which 360vista ltd uses that personal information. In handling your information:

We will ensure your data is protected and your privacy is kept
We will only collect and process your data when necessary
We will not sell, let, or in any way distribute or, make public your personal information
We will never spam you

360vista ltd processes Personal Data as a Controller, as defined in the Directive and the GDPR. If you have any questions or concerns, you can email us at info@360vista.net/visguides.com.

COLLECTING PERSONAL INFORMATION

360vista ltd may collect and use the following kinds of personal information:

Personal details and contact information
Demographic Information, such as postcode, preferences and interests
Information about your use of this website/application (including cookies)
Your website/application interaction information, such as anonymous IP Address, geological location, device and operating system, internet browser type and version, URLs with regards to how you came to this website/application, your activity on this website/application and where you exit to
Information that you provide for completing a web form or mailing list subscription on the website/application
Information about transactions carried out over this website/application
"Cookies," which enables the website/application to remember your information if you return to the site, such as to keep you logged in or to remember your login credentials if you return to the site
And any other information that you send to the company.

USING PERSONAL INFORMATION

360vista ltd may use your personal information:

For internal record keeping and accounting
For the improvement of our products/services
For the transmission by email of promotional materials that may be of interest to you
To contact you for market research purposes which may be done using email or electronic messaging. Such information may be used to customise or update the website/application
To personalise the website/application for you
To enable your access to and use of the website/application services

GOOGLE ANALYTICS

Our website/application may use Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies, which are text files placed on your computer, to help the website/application analyse how users use the site. For information on what a cookie is, please see below in this policy.
Google Analytics is set to collect data anonymously, with the IP anonymisation configuration setting activate and will not record the full IP address.
Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google"s behalf. Google will not associate your IP address with any other data held by Google.
You may refuse the use of cookies by selecting the appropriate settings on your browser, please note if you do this you may not be able to use the functionality of this website/application. By using this website/application, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

THIRD-PARTIES

360vista ltd does not sell or rent your personal data to marketers or unaffiliated third parties.

360vista ltd may disclose your personal information to the extent that it is required to do so by law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend its legal rights.

In the future, we may sell, buy, merge, or partner with other companies or businesses. In such transactions, user information may be among the transferred assets, and we will notify you in advance of such transfer.

SECURING YOUR DATA

360vista ltd has a Data Governance Policy in operation and will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
360vista ltd will store all the personal information you provide on secure servers. We will never provide access to our databases to third parties.
Under the GDPR rulings, we would inform our users within 72 hours if any breach of security occurs that might compromise your data.

HOW YOU CAN RESTRICT OR ACCESS YOUR PERSONAL DATA

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website/application, look for the box that you can leave unchecked to indicate that you do not want the information to be used by anybody for direct marketing purposes.
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to 360vista ltd, 2 St Benets, Spencer Square, Ramsgate, Kent CT11 9LN or emailing us at info@360vista.net/visguides.com
Unsubscribing via the unsubscribe link on a marketing email
You may request details of personal information which we hold about you, by applying in writing to 360vista ltd, 2 St Benets, Spencer Square, Ramsgate, Kent CT11 9LN or email us at info@360vista.net/visguides.com.
We will supply this information within 30 days. If any data is incorrect we we will correct it as soon as we receive appropriate notice or evidence from you in writing.

THE RIGHT TO BE FORGOTTEN

We will retain your personal information only for as long as necessary, whilst retaining legal requirements for maintaining financial records. You have the right to instruct us to delete all the personal information held. Should you wish to instruct us to delete please do so in writing to 360vista ltd, 2, St.Benets, Spencer Square, Ramsgate CT11 9LN or by email to info@360vista.net/visguides.com. Any data no longer required will be deleted or destroyed securely and confidentially.

THE RIGHT OF RECTIFICATION

We will take all reasonable steps to ensure your personal information is current and accurate. If inaccurate or incomplete data is identified, we will takes steps to correct the data, or remove securely and confidentially. You have the right to instruct us to remove incomplete personal data held. Should you wish to request incomplete data removal, please do so in writing to 360vista ltd, 2, St.Benets, Spencer Square, Ramsgate CT11 9LN or by email to info@360vista.net/visguides.com

COOKIES

What is a "cookie"? When you enter a site, your computer will automatically be issued with a cookie. Cookies are text files that identify your computer to our server. Cookies in themselves do not contain any personal identifying information about a visitor or their location. They just identify the computer used. Many sites do this whenever a user visits their site in order to track traffic flows and patterns of behaviour of site visitors.

SOCIAL MEDIA POLICY & USAGE

There may be instances where our website/application features social sharing buttons, which help share web content directly from web pages to the respective social media platforms. You use social sharing buttons at your own discretion and accept that doing so may publish content to your social media profile feed or page.

USE OF SERVICES BY MINORS

The Services are not directed to individuals under the age of thirteen (13), and we request that they not provide Personal Data through the Services.

CHANGES TO THIS POLICY

360vista ltd may update this privacy policy by posting a new version on this website/application. You should check this page occasionally to ensure you are familiar with any changes. This policy is effective from 14th April 2019.

OTHER website/applications

Our website/application may contain links to other website/applications of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website/application. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website/application in question.

CONTACT 360vista ltd

You can contact us at any point to:

Request access to information that 360vista ltd has about you
Correct any information that 360vista ltd has about you
Request the deletion of information that 360vista ltd has about you
If you have any questions about this privacy policy or our treatment of your personal information, please write by email to info@360vista.net/visguides.com.

Should you feel there may be a problem in how your data has been handled, you should contact 360vista ltd by email to info@360vista.net/visguides.com. Should you still not be satisfied you have a right to complain to the Information Commissioner"s Office (ico.org.uk).